Military Spousal Support

Overview : Military Spouses are often overlooked when it comes to employment in career oriented job opportunities. This diversity campaign aimed to highlight and partner with a well known employment platform to educate and spread awareness on an overlooked population.

Challenge : There is a large disconnect and misunderstanding of support for military spouses from employers offering career oriented positions.

Execution : Through primary and secondary research we found a number of statistics and testimonials that supported our claim: military spouses feel as though they cannot, or will not be hired because of their spouses career choice. Through a series of informational ads and video, we crafted an educational and informative account of what they go through.

Team Members : Tristan Needham, Sami Ladouceur

My role : Art Director, Deck Design, Branding, Research + Strategy