Coca-Cola (x) 2028 Olympics

The Brief: 2028 will mark The Coca-Cola Company’s 100th Anniversary as a sponsor of the Olympic Games. In honor of the historic moment, The Coca-Cola Company will celebrate the momentous occasion with events that will unroll their story globally over 6 months leading up to the Games, and finally a grand finale at the Games. Concepts and visuals for this campaign will bring that story to life.

The Ask: The Coca-Cola Company asks that you and your team design and create a campaign that represents the company as a global brand, and tells the visual story of the 100 year Coca-Cola/ Olympic sponsorship in an integral campaign.

Execution: Our team executed this campaign by extensively researching the 3 entities involved in this project: Coca-Cola, The Olympics, and Los Angeles. This will be the 3rd time the Olympics have been held in Los Angeles. We then developed the organizing idea “Light the Way” to create a compelling and captivating story that not only represents what Coca-Cola stands for, but what Los Angeles, and the Olympic Games has also stood for - past, present, and future.

Team Members: Sami Ladouceur, Tricia Belk, Tristan Needham

My role: Art Director, Deck Design, Brand Guidelines, Web + App Design, Research + Strategy